Quiksilver case study. Keys of the success.

INTRODUCTION hydrargyrum fellowship is one of the most no-hit troupe of the end 10 years. Created in Australia in 1970, hydrargyrum designs, produces and distributes clothing, accessories and related products. on that point are now the homo beings biggest surfwear brand in the world. They throw developed some very(prenominal) original strategies to develop their air which were copied by many early(a) surfwear companies. PRESENTATION OF QUICKSILVER 1) Overview Quiksilver rides the wave of youth cost (Austin M, 1999). Quicksilver designs, produces and distributes clothing, accessories and related products for young-minded people. The company appears now like the world biggest surfwear brand. The company target to the young and athletic with surfwear, snowboardwear, and sportswear change nether brands including Quiksilver, Raisins, and Roxy. Quiksilver sells its products in surf, speciality, and department stores worldwide. Quiksilver has expanded its line with eyewear, w atches, and jeans for its plaza audience, which accounts for 56% of total revenues. In an endeavour to reach (and convert) say-so legal action sport fans, the company has expanded into media with the launch of Quiksilver Entertainment, a performance company focused on extrem sports. The companys Quiksilveredition and Fidra (golf apparel) lines target about honest-to-goodness men. The company has been in a buying mode, making quartette study acquisitions in 2001 including its original licensor, Australian company Quiksilver International.

In June 2002 Quiksilver launched Quiksilver Entertainment, a production company that creates actionsport based prog! ramming for the diversion industry. In October 2003, Quiksilver announced plans to merge with Ug Manufacturing in Australia and Quiksilver Japan, in an effort to pile up control over nearly exclusively its global business. 2) gross sales repartition (figure) Quiksilver has offices in Australia, France, and the US. The graph shows that the major part of sales is complete in the US with 54 %, following by atomic number 63 with 40 %. The other... If you want to get a full essay, nine it on our website: OrderCustomPaper.com

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