Replacement Advertising on the Web - Is it Legally and Ethically Essay

Replacement publicizing on the Web - Is it Legally and EthicallyAccept open?Summary=======This write up discusses the legality and ethics of a bleak piece of software launched in February 2001, which allows ISPs to overlayadvertising banners on any web page on the net with adverts sold by,and controlled by them. Investigations led to discussions approximatelyCopyright irreverence and European Competition Law. Many examples of face Law were also investigated for their feasible links with issuesarising from the enforce of this software.Introduction============This report is being written to pass judgment to understand the issues raised,both legally and ethically, by the release of a new piece of software(Fotino) onto the Internet market. In an attempt to answer whetherthis software is an acceptcapable addition to the world of the web, onlyreplacement advertising as facilitated by Fotino software will beconsidered. This is due to the fact that since my investigations intothis s heath began other software packages have come to light, whichmay be able to perform this function in a slightly different way.The occupation posed by this software has required investigations fromboth a practical and theoretical standpoint, in that in practice thesoftware has not tho been adopted by any of the Internet ServiceProviders (ISPs) and so cannot be fully investigated along thisroute, yet from investigation I have been able to see the software inaction from its marketing campaign. From a theoretical point of viewI have investigated existing laws and cases that I judge may be usedin the future, either for or against the use of this software, shouldany of the legal and ethical issues raised be fought in a court oflaw.This report is being written for anyone who may have an spare-time activity indeveloping technologies and how they affect both the technologicalworld and social club as a whole, ethically and legally. This report willraise issues about the catch-up situati on of the legal system and thefast developing world of the internet. collect to the speed at which theworld of computers develops I do not get hold that this report willprovide answers to the problem, but will merely awaken discussion andthought about many issues. The Managing Director of MeltingpointTechnologies - the company who demonstrable the Fotino software, hasrequested a c... ...opean Community Law. LondonBlackstone Press Ltd. pp 250-267.Web Sites---------Hunt, J, 2001. withstander Unlimited online. UK Guardian. AvailableatURLhttp//wwwguardian.co.uk/archive/article/0,4273,4136232,00.htmlAccessed eighteenth February 2001.Lambert, J, 2001. Electronic Telegraph City News Headlines online.UK Electronic Telegraph. Available atAccessed 24th February 2001.(Author unknown), 1997. Lawtel Case Law online. UK Lawtel.Available atAccessed 4th butt on 2001(Author and year unknown), Analysis - Agency-client Contractsonline. UK Marketing Law. Available atAccessed 20th February 2001.C ase Law--------Cooper v Stephens 1895 1 Ch 567Shetland Times Ltd v Dr Jonathan Wills 1997 FSR 604Sinanide v La Maison Kosmeo 1928 139 LT 365Spectravest Inc v Aperknit Ltd 1988 FSR 161United Brands Co. v Commission (Case 27/76) 1978 ECR 207Volk v Etablissements Vervaecke Sprl (Case 5/69) 1969 ECR 295Statutes--------The Copyright Act 1956The Copyright, Designs and Patent Act 1988 s 16(1), s 17(2), s 20European Competition Law Article 85(1)European Competition Law Article 86