Consumer Behaviour Essay -- Technology, The iPhone

Symbolic Consumption The iPhoneIn this term of emerging economies and growing globalisation, the demand for symbolic goods continues to expand, and at a disruptive rate. With recent advances in technologies such as personal digital assistants (PDAs), beam/tracking devices, mobile phones and many separates springing up almost e real day, it is non surprising that consumers would be willing to part with large amounts of cash for these products. i of such scientific advancement is the iPhone, a fascinating instance of adaptation, which is devalued becoming a most sought after brand. The issue nevertheless is whether this current expert advancement of the iPhone is going to be a persisting trend or will just fizzle out in the nearer future.To infer deeply the phenomenon of symbolic consumption, we must first insure what it means. According to Kerrigan et al. (2004), symbolic consumption deals with the consumption of products and services as sources of meaning. An big aspec t of symbolic consumption is that consumers no longer consume products solely for their functional value, but for their symbolic value, for what these products mean to themselves and to otherwises (Kerrigan et al 2004). In other words, these products more or less become commodity signs. Digital- period commodity goods comparable the iPhone are symbolic markers or what Thorstein Veblen would call conspicuous consumption or status symbols (2007). To make sense of this rapturous reception, the iPhone would barely now be examined as a notable instance of symbolic consuming culture. In June 2007, the hottest cellular phone hit town, with a vast array of technological wonders never before put together inside a niggling gadget called cell phone (Blokdijk 2008). It was Ap... ...d therefore argue that products involve a form of natural process within which the creationer plays a underlying role. Like any product, the iPhone has its own life span or in other words, evolutionary timelin e, its own inherited traits, its own product figure and its own adapted state through its environment. As global engineering science is endlessly introduced and replaced, it would get to a stage where the symbolic value of the iPhone would no longer be appreciated. This is because more advanced and superior mobile devices would induce come into place, thereby stealing the limelight from the iPhone. Additionally, the study of behaviors and attitudes towards a detail engineering such as the iPhone are extremely vulnerable to freshly products and trends, making the findings of any study outdated in a precise short period of time. In other words, social values withal changes over time. Consumer Behaviour Essay -- Technology, The iPhoneSymbolic Consumption The iPhoneIn this era of emerging economies and growing globalisation, the demand for symbolic goods continues to expand, and at a steady rate. With recent advances in technologies such as personal digital assi stants (PDAs), send/tracking devices, mobile phones and many others springing up almost every day, it is not surprising that consumers would be willing to part with large amounts of cash for these products. angiotensin converting enzyme of such technological advancement is the iPhone, a fascinating instance of adaptation, which is immediate becoming a most sought after brand. The issue however is whether this new technological advancement of the iPhone is going to be a continuous trend or will just fizzle out in the nearer future.To understand deeply the phenomenon of symbolic consumption, we must first understand what it means. According to Kerrigan et al. (2004), symbolic consumption deals with the consumption of products and services as sources of meaning. An all important(predicate) aspect of symbolic consumption is that consumers no longer consume products just for their functional value, but for their symbolic value, for what these products mean to themselves and to other s (Kerrigan et al 2004). In other words, these products more or less become commodity signs. Digital-era commodity goods identical the iPhone are symbolic markers or what Thorstein Veblen would call conspicuous consumption or status symbols (2007). To make sense of this rapturous reception, the iPhone would however now be examined as a notable instance of symbolic consuming culture. In June 2007, the hottest cellular phone hit town, with a vast array of technological wonders never before put together inside a piddling gadget called cell phone (Blokdijk 2008). It was Ap... ...d therefore argue that products involve a form of natural process within which the designer plays a signalize role. Like any product, the iPhone has its own life span or in other words, evolutionary timeline, its own inherited traits, its own product design and its own adapted state through its environment. As global technology is continuously introduced and replaced, it would get to a stage where the symbol ic value of the iPhone would no longer be appreciated. This is because more advanced and superior mobile devices would suck in come into place, thereby stealing the limelight from the iPhone. Additionally, the study of behaviors and attitudes towards a special technology such as the iPhone are extremely vulnerable to new products and trends, making the findings of any study outdated in a very short period of time. In other words, social values withal changes over time.