H.J Heinz Company :: essays research papers

H.J. Heinz CompanyH.J. Heinz Company, commonly known as Heinz, famed for its 57 Varieties slogan, was founded in 1869, by Henry John Heinz, in Sharpsburg, Pennsylvania. In 1869, the 25 year old Henry went into business with L. Clarence Noble as Heinz & Noble. The depression product they launched was n atomic number 53 other than horseradish. The sauce was unique in that it was sold in clear glass bottles to display its purity, whereas competitors used morose glass to hide the poor quality of their products. There was a condition that founder Henry John Heinz displayed his product in transparent bottles. He took a stand on quality and proudly displayed all of his products to the citizenry and his competitors by using a clear bottle to show that his products where the material deal and the best. From the beginning of Heinz, the driving idea was quality, and quality is what made Heinz the alliance it is today.After horseradish came pickles, sauerkraut, and vinegar, delivered by horse-drawn wagons to grocers in and around Pittsburgh, Pennsylvania. Processing, packing and the headquarters offices shared a two-story farmhouse in Sharpsburg, at the citys northern edge. But within five years, Heinz and partner L. C. Noble had to move to larger quarters because of their massive growth. They were on their way to becoming one of the nations leading producers of condiments. Heinz & Noble could count among its assets a snow acres of garden along the Allegheny River 30 acres of horseradish along with 24 horses, a dozen wagons and a vinegar factory in St. Louis. After initial success, the company was forced into bankruptcy in 1875, a year of economic downturn and crop surplus. However, this successful young go-ahead was not going to let the banking panic of 1875 stop it from becoming the foundings leading tomato plant processor. After the banking crisis, Heinz started over with brother, John and cousin, Frederick, in 1875. The new partnership with his brother and cousin, H. & J. Heinz, came into being. In the depression brought on by the banking collapse, it was a difficult first year, but one in which a new product was introduced and would become its most well-known product tomato ketchup. Red and green pepper sauce soon followed, then cider vinegar, apple butter, chili sauce, mincemeat, mustard, tomato soup, olives, pickled onions, pickled cauliflower, baked beans and the first sweet pickles ever brought to market.