Part A Positioning Strategy Of Taco Bell Essay - 1399 Words

Assessment Tacobell 2 Part A Positioning Strategy Taco Bell offers more than other fast food in terms of being distinct. Taco Bell has different ways of having fast food with thrilling and other substitutes. Taco Bell gives delicious also nutritious products at a price where everyone can afford it and that it is rational. It is a normal fast food chain, Taco Bell consists of convenience for people and deliver actual quality Mexican meals instead of imitation Mexican meals. Taco Bell meals have to be at a price where all income consumers can afford. They have to set prices in line with other bigger fast food joints. Taco Bell is unique compared to other fast food joints, giving people quality meals and also conventional authentic food. Taco Bell is a fast food joint, fast food means delivering quick meals to people. They will want to have a process of giving customers products within a certain timeframe and to give customer gratification. Justification for positioning strategy In the fast food industry with bigger competitors such as Burger King, KFC, McDonalds and Subway in New Zealand, they will be impotent against them, also the prices for the bigger fast food joints, they cannot match. Taco Bell will have to discover and recess the market place so that they can utilize and take them away to the brim. Positioning will be key for Taco Bell, as they will have to make their products unique from others and also different that makes them stand out in the current market. TacoShow MoreRelatedThe Fast Food Industry: Positioning and Competitive Advantage3275 Words   |  14 PagesFood Industry: Positioning and Competitive Advantage INTRODUCTION The fast food industry is an ever growing industry regardless of the concerns from many about the health and obesity risks. Despite these risks associated with fast food consumers continue to return indicating there is a high level of competition amongst several members of this industry. 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