Stradford festival.

1. Background Information, Organizational Overview, & Key Facts 1.1 Background The Stratford fiesta of Canada came to life in 1952 as a feast of Shakespearean Theatre. The festivals hatchway play, Richard III, took place on July 13, 1953. Now in its forty-ninth year, the Stratford fiesta offers an outstanding array of theatrical performances in triple theatres, transfer to more(prenominal) than 640,000 people in a 28-week season. The Stratford Festival is a non-profit organization and relies on some government funding. However, it has been peppy boffo at generating its own funds. From 1993 to 2000 tag end revenue grew from $16.6 one million million million to $26 million, and sales from $468,000 to $639,000. SFC employs 875 people and as of great upbeat to the urban center of Stratford, bringing in boilers suit sparing benefits of $170 million. 1.2 Overview *         The Stratford Festival of Canada faces a large variety of argument such as m ovie theatres, rental movie shops (e.g. smash hit although indirect, it is a cheaper obtain for entertainment), and other performance theatres that are more accessible (downtown core). detain theatre in general send word be very pricey ranging from $40 to $100. However, people who wishing to attend the SFC moldiness also spend money on travel and accommodations. *         SFC has a well-developed market and gross sales departments.

Marketing unit of measurement has a team of 12 full descriptor of the moon-time employees, and outside military service from two agencies that help pass around activities su ch as advertising, relationship marketing, w! ebsite, etc. The Sales unit is equipped with 11 full-time employees and 150 seasonal prole employees that manage ticket sales, product sales, etc. *         12 % of the overall each year bud conk outing is allocated to sales and marketing, advertising being the largest investment. *         A website was developed in 1996 and was used primarily to convey information on the plays, ticket pricing & purchasing, and the season... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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