International context in marketing and how media theories can be Essay

International context in marketing and how media theories fundament be apllied to ctreate strong relationship with consumers in the modern market - Essay ExampleMarketing is an organisational function for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. It is a precaution process of anticipating, identifying and satisfying customer requirements profitably. (Berzins)Globalization has created revolutionary changes in all over the world. Most of the organisational principles have been redefined because of globalization. Most of the organizations believe that globalization has opened up the doors of immense possibilities for them and hence they are disbursal millions of dollars in finding the right strategies to exploit the possibilities. For a business organization, globalization has created immense opportunities for marketing their products in international market. But for e xploiting the possibilities of the modern global market, organizations need to innovate marketing strategies along with the existing ones competent for different countries. The business world has already developed several types of new marketing techniques like telemarketing, top marketing, marketing through ads, sensory marketing, etc apart from the conventional marketing activities.Most of the big business tycoons are expanding their activities to overseas countries in order to capitalize the possibilities of globalization. Small or medium scale businesses are ugly because of the immense competition from the MNCs. It is difficult for the small business groups to operate profitably by overcoming the stiff challenges for the corporate. colossal organizations always have immense resources, and facilities which they will utilize to monopolize the market. Moreover they have the better outfit Research and Development (R&D) wing to facilitate their operations by providing required da ta about the changing trends of consumers.The conventional marketing