Irish Ferries Strategic Management Case Study Example | Topics and Well Written Essays - 3000 words

Irish Ferries Strategic guidance - Case Study Example1.4PESTLE AnalysisPoliticalNo adverse jurisprudence in Ireland/ EU. Adverse legislations not expected in future.Possibility of government subsidies to some routes in future.Future legislation in foreign countries could benefit local ferries.The company operates in peaceful zone threat collectible to war and conflict is minimal.Inter-country relationships be generally supportive no major threat expected.Economic globose economic situation is adverse. Effect is less severe in EU situation could improve in 18 months.This could be an opportunity as users may prefer low cost ferries, which benefits Irish Ferries.The node segment varies from general industrial cargo to leisure travel as such, business risk is diversified. receipts rates atomic number 18 mostly uniform across EU double taxation avoidance accordance amongst most countries. However, differences hold up in VAT rates can be minimized by mount up a multi-national corp oration structure.Interest and exchange rate differences surrounded by EU countries (European Central Bank). kindlyRoll-in roll-out segment promotes the trend of travelling with cars.Consumer attitudes/ opinions and media views positive.Established low cost plus quality brand calculate Best ferry Company octonary years in a row.Management style/ tame culture of the company is professional.TechnologicalThe company has invested heavily state-of-the-art vessels.The company provides web-based booking option to leverage sales.Future bridge/ under water tunnel between Ireland England is a threat.Technological advancement in operational aspects can generate more value.Strategic tie-up with partners to enable seamless travel between Ireland and EU.LegalChanges in laws can affect business. However, no adverse laws...It has invested over 500 million (Irish Ferries 2) in new fleet and port facilities, and has the most modern fleet in Europe. The fleet includes the Ulysses (worlds largest car ferry), the capital of Ireland Swift (high speed catamaran), the Isle of Inishmore, and the luxurious Oscar Wilde. During 2007, Irish Ferries carried 1.57 million passengers, and 405,000 cars with a total number of 4,289 sailings.For eight years in a row, Irish Ferries has been voted Irelands Best Ferry Company. Its motto is The Low Fares Ferry Company, reflecting its determination to offer customers the very best value ferry fares.Taxation rates are mostly uniform across EU double taxation avoidance treaty amongst most countries. However, differences exist in VAT rates can be minimized by setting up a multi-national corporation structure.The company sources services from several suppliers, whose collective bargaining power is not expected to be high. The company also sources high quality shipping equipment and spares from suppliers. Since these equipments (and especially spares) can be sourced only from limit sources, suppliers would posses some bargaining power. The overall b argaining power of suppliers is Medium-Low.The customers are not organized in groups, and are not expected to have strong col